SIGMA's take on an entirely new system camera.
The world's smallest and lightest “pocketable full-frame”
camera is here.
The environment that surrounds shooting and art creation is undergoing radical changes. In this day and age when one user may have both a high-performance interchangeable lens camera and a smartphone camera, using them flexibly according to specific purposes and settings, SIGMA stopped and questioned the inherent value of a digital camera.
As a result, SIGMA set itself to develop a user-oriented digital camera that reflected the idea of “how a camera can be” in a more flexible and true-to-life manner, without conforming to manufacturers' ideas of camera-centric categories and hierarchy.